“We don’t care much about the logo, anything would be fine. Let’s discuss other important things”
The thought must have crossed your mind or worse, you must have voiced this thought to your team as well. But let’s clear this once and for all. The logo of your business needs more attention than that.
A logo is a symbolic introduction of your company. It creates that first impression and is one of the key differentiating factors between you and your competitors. It grabs attention and in some case makes or breaks the deal being the foundation of your brand identity. Would you want to risk nailing that first impression by not putting much thought in your logo? Didn’t think so.
Designing a logo is an integral part of design. When hiring UI design services, make sure your logo gets its due creativity and importance from the designers!
Now that we have established the importance of logos, let’s discuss the trending design strategies for logos in 2020.
The use of geometry in logos has been a growing and popular trend over the past few years and will continue to do so in the year 2020. In face more sophisticated uses of geometry are being implemented. Geometric logos are known to create a sense of comfort and trust in viewers due to the element of familiarity.
If you are a company based on health, mindfulness and mobility then you should definitely consider this option for your logo design.
Another way geometry is making waves in the logo design trends for 2020 is through geometric letters! This is a fusion between alphabets and shapes and has its own charm.
Playing with fonts is definitely a risk you should take. Provided that it does not compromise on the readability and gels with your overall brand image. In the coming year a merger of new fonts with familiar fonts is expected to be seen.
Text destruction is going to be one of the most popular trends in 2020. Playing with vague lines, spaces, fading colors and lost letters, designers are creating visually intriguing logos giving more character to building brand image.
Logos made with this technique have a tendency to increase brand recall as it leaves an impression due to its differentiating character.
This technique made its waves in 2019 and since then its popularity is proof that scaling in logos is here to stay for a while. It plays with the density of the font in certain angles and helps you emphasize certain aspects of your logo, or brand name making it easier for viewers to focus on its essence.
Gradients is every cheerful person’s dream come true. Given that it coincides with the vibe of your company using gradients will breathe life into your logos. Gradients enhance the visual appeal and make them essentially more attractive for users. Because of all these reasons we are going to see more of gradient logos in 2020. The most common example being the logo of Instagram!
However there are two types of gradient techniques to cater to brand needs:
(1). Multi-color Gradients:
These involve an array of multiple colors in a single logo. A blend of bright colors creating visually appealing palettes accentuating overall brand image and creating a memorable logo.
(2). Analogous Gradients:
Sometimes multi-color gradients do not work well for a brand’s image due to several reasons. It could clash with company’s brand tone and image or the management is bound to remain close to brand identity and requirement. In that case analogous gradients come save the day, or logo in this instance and create a visual treat by remaining confined to the shades of a single color.
This technique is not everyone’s cup of tea. It requires a certain level of expertise and talent to create a logo with cluttered elements yet keeping it crisp and understandable. It has been adopted by many brands and falls on the criteria of edgy and creative logo design.
This year is going to welcome chaos and rebellion not just in society but also in design. Chaotic arrangement is like one step ahead of text disruption. It’s not only catchy but also lends character to the design.
This one’s like a classic, will never really go out of style or trends. Minimalistic and simple logos have their own old school charm and somehow still remain relevant today. Simple elements and clear fonts are easy to recognize and offer predictability. It is easier to maintain industry relevance with simple logos as well and enhances brand recall. This technique lives by the rule of less is more.
Emblems are a combination of the brand name and the object attached with it bringing more character to a traditional logo. But under influence of minimalism, this year emblems are evolving in a way that there will be more clarity in the image and emblems will become more visual-friendly.
Some brands choose to add personality to their logo along with brand name. This is where mascots come into play. Mascots are audience friendly as recognition and brand recall gets much higher with mascots. We will see mascots make a comeback this year.
So, these are some options you can consider when getting your logo designed. Make sure you have done your homework before hiring a UI development company or a design house. Logos once made should not be changed very often so it is essential that your vision for your brand is aligned with your logo designer. In case of any further questions, feel free to content our experienced design team!