Case Study

Your one stop app for all your gameday gear

Danny Harris, Founder and CEO of GMDY, was inspired by a personal experience struggling to find an athlete’s apparel during a Golden State Warriors game.

He envisioned GMDY as a platform for instant product discovery and purchase, connecting fans with athletes. The platform also empowers athletes, especially underrepresented ones, to build and monetize their brands using valuable consumer influence data.

Industry:

E-commerce

Technology stack:

Custom CMS, Firebase, Google Analytics, React Native

Platform:

iOS / Android

Project stats

0

Years of active engagement

0

Team size

0

Engineers per year

Client's challenge

  • Building a robust app with real-time analytics and seamless fan-to-athlete connections.
  • Addressing performance, scalability, and integration challenges in app development.
  • Ensuring athlete and agency adoption of the digital branding strategy.

Our solution

  • Built a real-time ecommerce app for instant fan purchases.
  • Enabled athletes to monetize their brands using data-driven tools.
  • Developed scalable tech for seamless platform integration.
  • Boosted fan engagement and athlete revenue opportunities.

Technology & tools used

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Core functional modules

Real-time e-commerce app

This module allows for multiple distinct user profiles on a single device, perfect for shared environments. It also ensures the app remains fully functional without an internet connection, syncing data when a connection is restored.

Real-time product discovery

Fans can browse, search, and purchase apparel and products featured by athletes in real time, creating an engaging, frictionless shopping experience.

Athlete brand management

Athletes can build and personalize their brand profiles, manage merchandise, link social media, and curate product catalogs that reflect their public persona.

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Results & expected outcomes:

Expanded access

to shared-device users and those with disabilities

Consistent, high-quality

experience across mobile and tablet

Instant content updates

via real-time CMS sync

Analytics-driven insights

into engagement

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Next steps:

1

Expert call setup

2

NDA, if required

3

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