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Imagine, sitting in a restaurant waiting for you food, but the waiter never takes ages to come to your table. Imagine standing in line to get your coffee that is moving at the speed of a tortoise, so to kill time you open your mobile and click on a web page that keeps on loading and loading. Annoying right? When even reading about it is irritating, you can well imagine what might happen when this happens in real.

Let us tell you what will happen! BOUNCING OFF. And these are the two words no web page owner wants to hear, EVER.  As per Google’s latest study 53% of visitors leave a page that takes more than 3 seconds to load!

Long story short, nobody likes to wait. It is as simple as that.  And as web developers it is your job to ensure that your end user doesn’t have to wait. If you cause a delay, it is very likely you’ve lost a potential customer.

This is where Accelerated Mobile Pages, (AMP) come in! A joint product of Google and Twitter, AMP has taken page loading speed to a whole new level which is a pivotal factor in ensuring your website’s user-friendliness.


AMP is an open source development framework designed specifically to create light weight, nimble and swift mobile friendly pages. These AMP pages are served by AMP cache which helps them load faster. It cuts extra scripts making the code lighter hence delivering fast-loading pages to serve the insatiable demand of users that is, instant gratification. AMP is a sure shot way to ensure a positive landing page experience for your users.

Components of AMP:

Let’s discuss in detail the components AMP pages are comprised of:


It is quite similar to regular HTML with the only difference being in less complexity. AMP HTML is used to build the foundation of most pages with a system of tags, numbers and letters etc.


It is used for more advanced website functions, which generally tend to slow down pages. Within AMP JavaScript Google has restricted the use of author written and third-party JavaScript which makes it faster and lighter.

AMP Content Delivery Network:

This serves as an additional component that allows creators to store a cached version of their data on Google’s servers. A cached version is like a digital snapshot of the page that contains all data in one place.


In the age where no one likes to wait, having fast loading pages is a benefit that can give you a strategic advantage in the market. You can get the following advantages by switching to AMP pages:

Better User Experience: This one quite frankly goes without saying. When your page loads within milliseconds, your user experience will ultimately get better and increase the time spent on-site by your user.

Reduced bounce rate: A significant decrease in bouncing of rate is observed when pages load instantly. Page abandonment is graver than you might think. It’s not just customers leaving your page. In fact research shows that 79% of users will not come back. Then after their bad experience, they might tell their friends and negative word of mouth is just as bad!

Increased mobile site traffic: When your page is serving a better user-experience, then automatically people will not only spend more time but also come back for more!

Improved SEO performance:

Speed is a major factor in affecting your ranking! Faster pages are a great way to improve your SEO performance and get a better ranking for your page.

AMP ads create a faster, lighter and safer ad experience

Better Conversion Rates and Quality Score:

According to research, even a 100 millisecond delay in page load can affect the conversion rate by 7%. Do you want to take chance? Didn’t think so. Ultimately fast pages are leading to better conversion rates, increased quality score and higher CTRs.


Investing in AMP pages is something you will not regret. Come to think of it, you put up an ad, spend money and that ad leads people to a regular page which takes ages to load. Like we shared earlier, the margin is of milliseconds! What use will that money spent on ad will be when you are losing a potential conversion because of slow pages?

Domino Effect

An AMP ad must be supported by an AMP page so as it to maintain the user experience and increase chances of conversion. This consequently boosts your return on ad spent (ROAS) which gives you better quality score leading to a lower average cost per click (COAS) resulting in more revenue and monetization! That’s the kind of Domino effect every business man loves to get!


AMP pages, within a span of 2 years have gained enough popularity to be adopted by 1.7 billion pages! At this rate very soon AMP pages will be supported by Google Adwords as well. With the exceptional improvements in bounce rate, conversion rates and quality score, AMP has quickly become a favorite in the world of development. So what are you waiting for? It’s time to AMP UP your game.

If you want reliable and experienced developers to help you AMP up your game then Origami Studios has what it takes to guide you through this relatively new technology and broaden your horizon in the industry.

AMP Landing Pages
AMP Landing Pages
AMP Landing Pages
AMP Landing Pages