The number of websites is growing at a rapid pace as the customers keep demanding an online presence of their favorite brands. However, a presence on the internet is not the only thing customers want. They want these websites to be user-friendly, easy to navigate, represent a good theme, fun to relate and much more. This puts websites at a place that can either make them the biggest ambassadors of brands or have them diminish in a few weeks. With this, it is extremely mandatory for businesses to keep looking for ways to improve user experience of their website.
The whole user experience of a website depends on two factors – design and usability. The link between the way users want to see websites and use them merged with the trend of the industry is known as user experience design. It is also known as user interface design. The usability of a website includes the ways a website can be used and measures the accuracy with which it serves the demands of the users. UI/UX is the merger of these two elements with a lot of other fields.
This journey starts from product acquisition, including every aspect of the product in design, and leads to integration. It also covers branding, architecture, look and feel, usability, and functional aspects of the website as well. One can judge the importance of a website’s UI/UX template just by knowing that its process starts long before customer possession.
It is evident that websites with exceptional user experience are liked way more than other websites across all industries. This has made the businesses understand that UI/UX template is not going to help them stand out rather it will make them look more like just every other website. Hence, businesses are investing in UX designers who ensure the website is fully functional, provides pleasure to the users, loads efficiently, makes it easy for users to get hang of it, and keeps the users engaged. It might seem like the concept of a good user experience can fix everything for the businesses when in reality it is a continuous journey of improving user experience website.
It is not easy to provide all 1.5 billion active users of the internet to provide an experience according to their needs. However, a business can still provide a personalized experience to its customers with the help of AI and ML. A website can be built smart enough to judge the needs of the customers and be active to provide answers. It can even have bots helping its customers 24/7 and the possibilities of automating a website are just infinite. However, is that all your users want for a better user experience? We bet, not! Here are some tips that would help you understand your users better and provide them a user experience they are looking for:
Just like any other journey, your journey of having an outstanding website begins with research. However, unlike other fields, you would not be searching for answers for ‘’what would it look like?’’ rather you would want to know “who is going to use it?” It is also known as target market research. Start by defining the people you are aiming for including their gender, age, background, profession, and a few other key elements. This will ensure you are not going for your users blindly but know a bit about who they are.
Now, you must dig a bit more to know about the people you are going to present your website to. Your users are not just looking for products, they want a good shopping experience. It includes features of your website, menus, icons, graphics, videos, and much more. Try to know their interests and make a list of the features of the website that they would love. You can also check for the websites these people like to visit. It might give you an idea about the way you should design your website.
You can even interview some people from your target audience. This will help you gather a lot of valuable information, which can be used in further steps to build experiences that your audience wants and will love.
Just imagine a website with around 30 icons, 20 images, 5 videos, and some slideshows on the same page. We bet you would close this website within 30 seconds. This talks a lot about the number of elements a website should have. You might come up with a huge list of features and elements from the previous step, however, you are never required to add all of them to your website. Even though colors and glitters seem interesting but these can make things messier for your website. Having splashes of colors
It is essential to keep the layout of your website as simple as possible. Now, this does not mean that you must get rid of all the components. It is a good idea to have a two-color theme with plenty of white spaces, two fonts, and a good logo. In short, find the information your users are looking for and decide on a particular action you would want your visitor to take. They will always visit your website to search for the same information and if presented well, they will sign up for your product or service.
Define a single definite goal for every page like the cart page must only present the items placed in the cart, the total amount of each product, and the full bill. Add all the irrelevant and unnecessary information in the footer of the website.
With the passage of time, people are becoming more impatient and have less spare time too. This makes them ask for websites that load faster so, they can get done with their order and go back to their busy lives. In such an era, according to experts, a customer does not wait for more than 5 seconds for a website to load and move to the competitor’s website. Well, to be honest, no one can blame them for it.
It is good to add amazing content but also pay attention to the time your website takes when loading. Also, check for the seconds it takes for you to jump from one page to another. All of these pages will be able to load within 2 to 3 seconds. In case it takes more time, speed up the loading time by removing extra graphics or reducing their size, eliminating unnecessary icons, and reducing the amount of content. Remember, the faster your website loads, the lesser number of people will quit it.
Do you remember we talked about keeping your website simple and adding fewer elements? You must also ensure that the content and elements added to your website are given enough breathing room so they feel less clustered. Add as many whitespaces as you can. As a matter of fact, even a small amount of whitespaces will make it easier for your website’s design to look more elegant and subtle.
Keep the line spacing between the texts of the body to at least 2 whitespaces, however, larger text blocks should have more spacing on the left and right margins as well. According to a study, good spacing between text blocks improves customer experience up to 20%! We encourage you to not put images in line with text and use limited colors in the text as well. However, we don’t intend for you to have the design background in white (although that is a good choice).
If you think making a website user-friendly and outstanding in terms of experience is tough, we suggest you brace yourself. A huge number of people don’t like opening up a laptop to visit websites instead they prefer to use their phones. So, if you are designing your website with the intention to have people view it only on their computers, you are missing a huge chunk of your target market.
Make your website smart enough to adapt to a smaller screen of the phone. Add elements from the point of view of a user accessing the website from a phone. Even better, switch to progress web apps that are a website in nature but look and act like apps. This way you will be able to meet the expectations of modern customers and earn good revenue. With more than 60% of people already switching to phones to open a website, what are you waiting for to increase your customer base?
Inclusivity is the new rule for businesses to live by. Nobody likes to struggle much and look for a website for hours so, if you dream for your website to be successful, we suggest you reconsider your strategies for improved accessibility. In case you are wondering what you must do, SEO is the answer you are looking for. Focus on making your website pop up in the search results of Google so your customers can actually come to know about you and convert. Here are some tips that might be of some help:
· Do research for good keywords and finalize ones with less competition and better results
· Merge keywords well in the text so it seems natural to the bots and users as well
· Add images with good color contrast to make them stand out
· Add interactive buttons for better CTAs
· Implement a user-friendly architecture
· Give your users the liberty to resize the screens at their suitability
· Creatively manage the visual hierarchy
As we have been talking about making the whole experience easy and worthwhile for your users, it is necessary for you to help them every step of the way. When it comes to Call to Action and any step you want them to take, you must stress it enough for them to act as you want. An easy way of doing so is by making the important content capital, bold, italic, or underlined so it can catch the customer’s eye. If you want to experiment and want to do something extraordinary, you can either highlight or change the color of the important text as well.
Another important element of a good user experience is the ability of your website to engage the users. According to the industry leaders, you must opt for features and components that are engaging enough to make your audience spend some more time on your website (and possibly convert too). These features make your website amusing so the customer does not get bored or tired looking at it.
If you are looking for elements to add, you should look for solutions related to augmented reality, artificial intelligence, and similar technologies. In terms of shopping, you can add features that will allow your customers to either make a dress of their choice or try the dresses available online to see which suits them the best. However, be careful with these immersive elements as they can easily become distracting for your customers and confuse them.
Automation has become so famous that it is rare to find a field it is not a part of. It can do wonders for your customers as well. You can use automation in various ways to make your customers have the experience of their lives. One way is to automate your emails with the record of your customers’ purchases and history of actions. This way you can send them customized emails, newsletters, and discount offers through automation.
However, you might have to invest in some leading marketing automation tool which might seem like a big investment in the beginning. We promise you would not regret this investment even a bit in the years to come.
Imagine a website with good loading time, perfect images, and flawless immersive features but bad content. Do you think such a website will be able to provide a good user experience? Such a website will make the user confused for sure as he would not be able to figure out what he is supposed to do and where he can find what he is looking for. This way the business will lose a potential chance of selling a product and the frustrated user will ensure to take a handful of customers with him too.
Ensure that your website does not do the same. Have a professional compose a good copy for your website. Make him divide your website based on everything you want to share with your customers. Possible divisions can include your story, services or products, return policy or warranty claim, page of projects and awards, etc. Let your writer compose content for these divisions with proper knowledge of things your website should convey. This content must be free of any spelling and grammatical errors as well.
A user is mostly about what he sees and hence, your website must be pleasing to look at. A huge part of the looks of a website goes to the images used on it. Whether you are offering a service or want to sell some products, don’t underestimate the power of high-quality images. They would add to the experience of the users and help them decide which service or product they want to go for. It is suggested that you click pictures with good light and have them edited in tools like Adobe Photoshop.
A good website must be consistent just like a good story. All sections and pages of your website must be connected and should tell the same story. Ensure the usage of the same design and framework as well. It will help the users feel a connection and not feel stranded. Focus on the way you can connect the pages as well. For this, you must form a user story or a user journey. It will help to predict the steps a user will take from a point. Based on it, you can design the complete framework for your website
It sounds like an interesting idea to provide your user the best experience, however, it is not that simple. This goal can’t even be achieved in a few weeks and requires months to improve user experience of your website. It is good to look at some of the famous examples in the industry to have a better idea about the way a website with the best user experience looks like. If you want to make your website perform better, you must start working on its UI/UX/. We suggest you implement the 12 steps shared above and give it a few months for the results to appear. Working on a few steps might bring sudden results while some take time to show results.
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