If you’re running a B2B business, chances are you are eager to generate quality leads by all means. While some conventional means are still in place, adopting digital means is the way to go in 2020. Any company who doesn’t roll with this paradigm shift towards digital marketing ideas will not be able to sustain for long! So the time to develop your digital presence is NOW.
Using an active digital presence to your advantage is what it’s all about. There are various methods which you can adopt to expand your reach, increase brand awareness and create leads, eventually converting into potential customers. Lead generation and acquiring business is a challenge, but with the following digital strategies, you can overcome this obstacle and increase your chances of getting business drastically.
At the end of the day, how you choose to market and sell your product is going to make all the difference regardless of what the competitors are producing. Following are some of the ways you can leverage the power of digital media for B2B lead generation strategies:
To create leads, you have to run into your potential customers in places they are not expecting you at all. You have to greet them somewhere unexpected and strategically drop your sales pitch without having to put it in their face in the form of a sales poster. Heard about sliding in DMs? Well, it’s kind of like that, except totally professional and through proper channels!
Shape Up Your SEO
Search Engine Optimization is a digital strategy that can help inflate your rankings and increase both the quality and quantity of your visitors through organic search. Companies are investing a lot of time and resources in enhancing their SEO performance as it is proven to attract more traffic and leads by addressing to search queries. The higher you rank, the more visitors you are likely to get and the higher will be your chances to generating more leads.
Bank on Social Media Handles
If used correctly, social media has the power to do wonders for your B2B company. Twitter and LinkedIn primarily have been known as excellent mediums where your message can reach the decision-makers and business owners directly influencing the buying process.
It is relatively easier to find your targets on twitter by engaging in relevant conversations and hashtags. On LinkedIn with lead generation ads types, you can skip the need of creating landing pages, and potential buyers can see your ad without leaving the screens.
Email marketing is capable of yielding great results for your lead generation. While what your email says is essential, your signature is equally significant in the process of generating leads. A well-designed email signature with links to relevant social handles can help bridge the information gap quicker about your service/product and your targeted audience.
According to Chief Marketer’s data emails are 87% effective in generating leads for B2B lead generation. To be more effective in your strategy, you can also use marketing automation tools which enable you to send highly targeted emails.
Answer questions on Q/A services
Everyone’s heard or stumbled upon forums like Quora when satisfying a search intent. This is an ideal place to set your authority as an expert of your service/product. It brings you closer to users who are lost due to a need that you can immediately address to and later approach them with a solution. Use SEO in finding the relevant questions and you will automatically start attracting leads.
This is a highly effective method to ensure your message reaches across a broader audience when you haven’t built your own audience yet. Leveraging someone’s audience by sharing quality content is a powerful way to spread your message across thus marketing without being in anyone’s face directly.
Lead magnets are referred to a piece of information or service that you are willing to give for free in exchange for building relationships and helping people out. This serves as a good strategy as people who use those magnets to their advantage will remember you when needing another related service.
Focused Landing Pages
While you work on the SEO do not forget to create vertical-specific landing pages that can bring traffic from your lead magnets to optimized landing pages addressing particular pain points.
Generate More Reviews
A behavioural change noticed as customers get more informed is that they always browse and do their homework before deciding to choose your product or services. Any reviews play a huge rule in forming their opinion so you should focus on getting authentic and honest reviews for you as only they have the power to generate more leads for you. Buying reviews is not a practical option here.
Your Form Is Everything!
The entire concept of lead generation strategies is to bring a potential customer to your doorstep. The form is the final nail in the coffin, and if you lose a lead because of any hiccups due to your form, then that’d be a real shame. Make sure you’re your form collects relevant yet precise information. No one like to fill lengthy forms! It should be functional and minimal in its inquiries. Any creativity that can make form filling less tedious and more fun is going to go in your favour.
The aforementioned lead generation strategies are definitely going to help you boost your business provided that you spent the time and resources to execute them effectively. The collective effect of all these digital marketing strategies is going to reflect on your created leads and overall business in a positive manner.