The world today is more focused on ease and convenience. That is one of the reasons why comfort and clarity remain one of the highlighted objectives to build a real estate app. It is easier to make and follow the rules with technological development while finding the factors to contribute to the success of your business.
Today many people continuously search for new property or some professional help to sell their current properties. And that is the problem that needs to be solved and it can be done so if you build a real estate app. This is also the main step for creating a business. With the business idea and a business app, you will be able to save time and effort for potential customers and they will be able to get proper services. It will also help to make your business worthwhile.
Fun fact: 1 in every 4 users use an app of real estate to find, buy, and sell the properties. While real estate has been in the business industry for a long time and has been profitable, now it is time to evolve it and put it on smartphones to make it more prominent. The online property search trend has been getting more hype which is fueling the competition fire between businesses in the real estate industry.
According to the reports, almost 95% of the real estate market now own websites for property listing. Although, website development is still a little step when there is huge competition waiting in the industry. Along with the website, your business will need a customized mobile app so that your business can stay up to date with the trends and one step ahead of the competitors.
The technology in the real estate market is on another level. Customers don’t have to go from one seller to another to buy a property, they can now just open a real estate app on their phones, scroll through all the suitable properties, and select the best option.
It is important to keep in mind that the audience you need to deal with changes and the emerging generations will buy houses and will eventually become your client, so the business presence on the mobiles will become one of the most important factors for your business success. Here are some tips that will help you to build a successful real estate app for your business.
We all know that competition is an important factor and an undeniable part of the business market and one of the main aspects that every business should consider. Learning more about your competitors can help you to step up your game. You can know about their weaknesses and strengths, and their business proposals to outperform them.
We have found the best businesses among the real estate applications and all those applications are amazing in the terms of their user retention, traffic, marketing, and profit. We have listed down the characteristics that were common in all those applications.
The two main focuses of the application model should be the agency and the third-party application. The agency app will be used as the tool by the specific agency while the third party app is a marketplace for the properties that links the clients, buyers, sellers, tenants, and other people with the same interests under one platform.
We know that one of the basic rules of business success is satisfying the needs of the customer in the most efficient way possible. To be successful, you will have to list down the user needs, your app features, and how it will resolve the issues that the users are facing. By focusing on the user traffic on the real estate app, you can easily list down your potential users into three main categories;
Once you are done with categorizing your audience, you can focus on the needs and issues of each category. For instance, the goal of the buyer or tenant is to get a property that is worth buying or renting in a certain area, while being able to access all the information about the property like the map location, description, cost, etc, and being able to access all that without leaving the app.
Almost every user faces similar problems when operating an application for real estate. The challenges are the lack of time and information which is required to make a decision. We have listed the features in a real estate app that people care about:
Focusing on the specific needs and challenges of the user can help you build a real estate application that can make your business successful.
A proper database will be the first brick that will support your app development and business success. But it is also the first hurdle that most people face while planning to build a real estate app. If you don’t have the database, you can get it in many ways.
Some of them are as follows:
The database which is created and maintained by several brokers and realtors that are members of local associations of realtors is known as multiple listing service (MLS). The listing includes information about the address, measurements, photos, building plans, etc.
The MLS allows real estate dealers to use the real estate database for listing their properties. While the con of using MLSs is that it can be regional and hard to get access to, for creating the MLS listing and getting MLS access for your app, you will need either good negotiation for the agreement of data sharing or to become a brokerage. Although, the second one includes some legal blockage for a business.
If you try to operate over different countries, the negotiation is hard to get an agreement with every MLS. But there are easier ways too. You can get into a contract with real estate companies at the national level. ListHub is a well-reputed listing syndication platform among many others.
You can gather information from other real estate applications like Zillow, Trulia, etc. But you need to read and stick to their business policies else it can harm your business. There have been times when real estate companies have been sued for violating the policy and data theft.
The For Sale By Owner is easier; you can sell the home without an agent and keep the commission money. This way the owners can post their proposals into the platform.
Many real estate platforms work on the same rule of setting up the database for property listing, traffic increase and monetizing it at the end. The first and second steps are easy and hard relatively while the third one is automated if you have succeeded in the first two. Some popular monetization options are as follows:
Zillow took advertising to the next level when the company got to know that the rental markets are larger in opportunities than the homeowner market. To keep the property owners in need of advertising, they kept moving and finding rentals on a frequent basis. Zillow released Zillow Rental Network to charge the management companies for property for advertising their listings.
Truth be told, there are hundreds of other ways to generate money from your real estate app. You can go as creative as you want with your ideas and use them as a foundation for your app’s monetization strategy.
Like any other app, the real estate app includes two basic types of features that are necessary to create the skeleton of the app and the added features which help in the future possibilities of app expansion and enrichment. While preparing the real estate app feature list for the app, you should keep in mind tip 2 where we mentioned the needs of the user. The basic app features are based mainly on the needs of the users and are as follows:
Almost 89% of home buyers that search for properties online say that good photos are one of the useful features of a real estate mobile application.
While the article described a lot of the major factors but you should also pay attention to the ability of the company along with the capabilities it could cover with the developmental needs. Do you need to check if the company could go through all the development phases from UI?UX to coding, release, and so on. It is important because it can help you to know whether your company can have certain features in the field or not and if it could help you to get the targeted attention and traffic.
We know checking all that on your own won’t be easy so we have a solution for that too. Origami Studio provides you with expert consultants, developers, and business strategists that can provide you with the information you need to start the app development process and to help you build a real estate app. So, you can contact us today for stepping up your real estate game to a whole new level.
Developing a real estate app is a necessity for the growth of the real estate business in today’s world. The traditional real estate businesses are transforming and stepping into the digital world. While it sounds pleasing, it is not easy even with all the information and ideas. A team of professionals can help you to make the whole outline of your business goals and objectives and help you understand the financial and marketing aspects of the application. You need to do a lot of digging and research to list down the app features you want and then a professional team can make you successful with the app.
Origami Studios has professional teams that are experts in their work. They can sit down with you and brainstorm to gather all the information and ideas for developing the app and then once the brainstorming is complete, the next step is to start developing the app, time all the coding, UI/UX, and other features will be added in the app and your app will have all you will need with much more. But for all that to happen, all you have to do is contact Origami Studios and we will be more than happy to build a real estate app for you.
Our skilled and experienced developers are amazing at what they do and focused on developing apps which can leave a mark…